Tag: Magnus Scheving

When I was a little kid growing up in Iceland, I always dreamed about creating something that could have an impact on the whole world, and even as a young boy I was passionate about fitness and sports.

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You think aerobics is not a cool sport? I think you are wrong. It requires amazing discipline – flexibility, fitness, knowledge. And you have to do it with a big smile on your face. Also, I once performed in front of 10,000 screaming women. I tell you something, I’d rather do that than kick a ball around in front of a few men.

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